Chasing leads is exhausting and expensive. Learning how to build a referral based real estate business is how top producers eventually stop chasing and start receiving. It is slower to start and far stronger to keep.
Teach, do not sell
Referrals come from trust, and trust comes from how you treat people, not how you pitch them. When you teach clients what they are actually deciding, they remember you and they send their friends.
Play the long game
A referral business is built like an endurance base, patiently, over more seasons than feels reasonable. The agents who win it are the ones who kept doing the unglamorous, honest work after everyone else quit.
Train enough people well, and referrals stop being something you chase and start being something you receive.
Looking to book a real estate keynote speaker for your real estate event or brokerage? Based in Chicago and available nationwide, Middy Matthews brings thirty years as a competitive athlete and more than a decade as a top producing realtor to every stage. Reach out at middy@arbormove.com or 773-399-9377, or visit middy.pro/ to check availability. Trained, Not Sold.