Event planners often use the terms interchangeably, but a sales keynote speaker and a sales trainer do different jobs. Knowing which you need will shape your whole agenda.
The keynote sets the mindset
A keynote shifts how people think. It is the big, memorable frame that reorients a room, the reason a sales team leaves believing something new is possible. My keynote, Trained, Not Sold., is built to do exactly that.
The workshop builds the skill
Training is where the mindset becomes muscle. Smaller, hands on, and practice based, it is how a new frame turns into repeatable behavior. The best events use both, a keynote to open and a workshop to deepen.
How to decide
- Large general session that needs energy and direction, choose a keynote
- Smaller group that needs hands on reps, choose a workshop
- A full day to transform, use both in sequence
Looking to book a sales keynote speaker for your sales event? Based in Chicago and available nationwide, Middy Matthews brings thirty years as a competitive athlete and more than a decade as a top producing realtor to every stage. Reach out at middy@arbormove.com or 773-399-9377, or visit middy.pro/ to check availability. Trained, Not Sold.