If you are looking for a sales keynote speaker who treats your team like professionals to be trained, not a crowd to be hyped, you are in the right place. Middy Matthews helps sales teams sell the way modern buyers actually want to be sold to, by being taught, not pressured.
The problem with most sales keynotes
Today’s buyers are informed and skeptical, and your reps know it. The old playbook of pressure, urgency, and the hard close does not just feel bad, it stops working. Yet most sales keynote speakers still sell hype. Your team leaves fired up on Friday and flat by Wednesday, with no new way to actually win business.
Trained, Not Sold. , the keynote
Middy’s flagship sales keynote, Trained, Not Sold., reframes the entire job. Instead of training reps to close, it trains them to teach the client what they are actually deciding. The result is a team that earns trust, shortens the path to a confident yes, and turns single transactions into years of referrals. It draws on Middy’s decade as a top producing realtor and her years training new agents from their first cold call forward.
Who it is for
This sales keynote is built for sales kickoffs, brokerage events, real estate conferences, credit unions, and any revenue team tired of tactics that no longer land. It works for a room of brand new reps and seasoned veterans alike, and it is always tailored to your products, your market, and your goals.
What your team leaves with
- A clear, repeatable way to sell by teaching instead of pressuring
- Better questions that replace tired closing scripts
- A follow up approach that builds trust rather than fatigue
- A five year view of what a relationship first practice produces
Formats and fee
Every booking is tailored to your event. A sales keynote session from Middy is available as a keynote of forty five to ninety minutes, an interactive workshop of up to two hours, or a half day training, and she is glad to moderate or join a panel as well.
The speaking fee is a flat five thousand dollars, all inclusive, with travel invoiced separately at cost when an event is outside Chicago. No add ons, no surprises.
About Middy Matthews
Middy Matthews is a keynote speaker, a thirty year competitive athlete, and a top producing realtor based in Chicago. She competed in college tennis and taught the game for twelve years before building a career in real estate at Arbor Move, where she also trains new agents. She races competitive mountain bikes, from twenty four hour adventure races to two hundred mile gravel events, and she speaks to sales, leadership, student, healthcare, and athletic audiences across the country.
You do not sell. You train. And over time, the people you trained become the only pipeline you need.
Book a sales keynote speaker
Ready to bring a sales keynote speaker to your event? Based in Chicago and available nationwide, Middy would love to hear about your audience, your date, and your theme. Reach out at middy@arbormove.com or 773-399-9377, or visit middy.pro/ to check availability. Trained, Not Sold.