Ditch the Script That Never Sounded Like You

Every sales script you’ve ever been handed by a brokerage, a sales manual, or a training video was written by someone who has never met your specific clients, in your specific market, with your specific voice.

The audit

Here’s a simple test. Say your go-to line out loud, right now, exactly how it’s written. Does it sound like something you’d actually say to a friend over coffee? Or does it sound like a script?

Your clients can tell the difference immediately, even if they couldn’t name what’s wrong. A scripted line creates distance. It signals that you’re managing them instead of talking to them. And the fastest way to lose a deal that was actually going well is to suddenly sound like a stranger reading off a card.

Where to run the audit

Don’t stop at your listing pitch. Run it on your follow-up texts, your objection responses, even your voicemail greeting. Anywhere you have a “line,” ask whether it’s yours or whether it’s borrowed. Borrowed language might be technically correct, but it will never carry the same weight as something that actually sounds like you, because people aren’t just listening to your words. They’re listening for whether you mean them.

So do the audit on everything. If it doesn’t sound like you, it’s not going to sound true to them either. Say it your way, or don’t say it at all.

I walk audiences through a live version of this script audit in my keynote, Trained, Not Sold. Book a session for your team.